Norqain Adventure Chrono 41mm NHL Limited Edition – Official Luxury Sports Watch
Norqain just unveiled a thrilling new chapter in luxury watches by launching its first timepiece as the Official Luxury Sports Watch of the National Hockey League. The Adventure Sport NHL Limited Edition perfectly captures the fast-paced energy of ice hockey while showcasing Swiss precision, making it an instant standout for fans and collectors. Announced just two months after Norqain’s multiyear NHL partnership kicked off, this limited run of 1,917 pieces honours the league’s founding year of 1917.
What makes this collaboration feel so natural is hockey’s deep roots in Norqain’s story. The brand, founded in 2018, has always embraced an adventurous spirit inspired by Switzerland’s rugged mountains, but ice runs in its veins thanks to co-founder Mark Streit, a former NHL All-Star defenseman and Stanley Cup winner with the New York Islanders. As the first Swiss player to captain an NHL team, Streit brought his passion to Norqain’s board from day one, paving the way for this partnership. NHL stars like Pittsburgh Penguins captain Sidney Crosby and Nashville Predators captain Roman Josi serve as shareholders and ambassadors, adding star power and authenticity. Their involvement highlights shared values of resilience, teamwork, and split-second performance, both on the rink and in fine watchmaking. CEO Ben Küffer has called it a dream match, especially after Norqain already timed events like the Spengler Cup. This deal gives the brand huge visibility through NHL broadcasts across North America and Europe, plus rights to all 32 team logos for future releases.
The watch itself is a masterclass in subtle storytelling. At 41mm wide, 15mm thick, and 48.9mm lug-to-lug, the stainless steel case wears comfortably with 100-meter water resistance, a screw-down crown, and flat sapphire crystals front and back. Tilt the white “scratched ice” dial under light, and you’ll see dynamic lines mimicking a rink gouged by skates—raw, textured, and alive with movement. It’s a nod to the game’s intensity without overwhelming Norqain’s clean Adventure collection aesthetic. The Calibre N17 automatic movement, based on Sellita SW500, powers hours, minutes, small seconds at 9 o’clock, day-date, chronograph, and a rotating timing bezel, with a 62-hour reserve for weekend reliability.
Hockey details shine through cleverly. The small seconds sub-dial at 9 o’clock transforms into a “face-off” circle, with crossed hockey sticks framing a spinning puck, hand fun yet horologically smart, like a mystery dial homage. At 6 o’clock, the black 12-hour chronograph counter discreetly features the NHL shield logo in light grey. The white inner bezel reimagines a pulsometer as a “timeout” scale, complete with a whimsical sign at the 200 heartbeat mark, a cheeky reminder to pace yourself amid the action. The exhibition caseback etches “Limited Edition,” the NHL logo, and “One of 1917” into sapphire glass. Even the screw-down crown gets a red lining for passionate flair. Strip away the sporty touches, and it still feels like quintessential Norqain—tough, innovative, and versatile.
The strap seals the deal for hockey fans. Opt for the black rubber version incorporating real NHL puck material; its central channel echoes the puck’s hobnail pattern for grippy authenticity, paired with a pin buckle or folding clasp. A steel bracelet is available, too, but the rubber elevates the vibe. It arrives in a special ice rink-inspired box with an authentic puck inside, turning unboxing into a collector’s moment. Priced at $5,490 on rubber or $5,690 on steel, it’s accessible luxury for a 1,917-piece run. High demand means up to eight-week delivery, so act fast via Norqain.com or authorised dealers.
For a young brand challenging giants like TAG Heuer or Rolex in sports partnerships, this launch scores big. It avoids gimmicks, blending sport and horology seamlessly—wearable daily, collectable eternally. Hockey enthusiasts will love the insider nods, while watch lovers appreciate the craftsmanship. As Norqain eyes team-specific drops, this debut proves they’re not just playing the game; they’re rewriting the rules.
