Rolex Pepsi Discontinued: Prices Surge Overnight

The Rolex GMT-Master II Pepsi discontinued news has now been confirmed, marking a pivotal moment for collectors as the market begins to respond almost instantly. At Watches and Wonders 2026, Rolex quietly pulled one of its most recognisable modern icons from the catalogue: the GMT-Master II “Pepsi.” And if history has taught collectors anything, it’s…